Ad Exchange Brand Controls Basics Assessment Answers 2020

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Ad Exchange Brand Controls Basics Assessment Answers

How Does Google Determine Which Content Is Suitable For Advertising On The Display Network?

  • All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.
  • Publishers tell Google which content is suitable for ads.
  • Once Google approves a new publisher, all of that publisher’s content is eligible to serve ads through the Display Network.
  • It categorizes content into three categories: low, medium, and premier.

To Be Eligible For Advertising, Which Of The Following Must Videos Comply With?

  • Advertiser friendly content guidelines
  • AdSense Program Policies
  • Search Network Policies
  • Nothing

An Advertiser Wants To Serve On Sites That Are Suitable For All Age Groups And Wants To Prevent Their Ads From Running On Sexually-Suggestive Content. What Brand Control Should They Use?

  • Third-party verification
  • Sensitive categories
  • Pre-targeting vertical exclusions
  • Pre-targeting URL exclusions

These Were Created To Promote A Positive Community For Video Creators, Users, And Advertisers Alike On YouTube.

  • Google Display Network Policies
  • AdSense Program Policies
  • YouTube Community Guidelines
  • YouTube Partner Program

Why Would An Advertiser Use Pre-Targeting Vertical Exclusions?

  • If they wanted to prevent their ads from running on a specific mobile app
  • If they wanted to prevent their ads from running on mobile and tablet devices
  • If they wanted to prevent their ads from running on inventory from specific domains, channels, videos, and about certain subjects
  • If they wanted to prevent their ads from running on a specific publisher domain

Who Controls The Type Of Site Content That’s Acceptable For Your Ads To Appear On?

  • You
  • Industry-respected certification organizations
  • Google
  • Consumers who watch ads

A Partner Program Channel Can Serve Ads On YouTube Once It Reaches 100 Views.

  • False
  • True

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