Google Analytics For Beginners Assessment Answers 2020

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Table of Contents

Google Analytics For Beginners Assessment Answers

What Google Ads Report In Google Analytics Can Show Which Bid Adjustments Resulted In Higher Conversions?

  • Campaigns
  • Keywords
  • Bid Adjustments
  • Destination URLs

Enabling Auto-Tagging Does What?

  • Adds Analytics tags to campaign URLs
  • Adds Google Ads tags to campaign URLs
  • Adds campaign hyperlinks to website pages
  • Adds Analytics tracking code to website pages

Google Ads Lets Users Advertise On Which Properties?

  • Google Search
  • Google Display Network
  • Campaign Manager
  • Google AdSense

If The Google Merchandise Store Sets Up A URL Goal Of “/Thankyou”? And A Match Type Of “Begins With”?, Which Of The Following Pages On Www.Googlemerchandisestore.Com Will Count As Goals?

  • /thankyou.html
  • /thankyou.php
  • /thankyou/receipt.php
  • All of the above

When Creating A Goal In Google Analytics, Which Are Required?

  • Goal Name
  • Goal Type
  • Goal Slot ID
  • Goal Funnel Visualization

Which Are Examples Of Goals In Google Analytics?

  • Making a purchase
  • Signing up for a newsletter
  • Completing a successful Google search
  • Submitting a contact information form

Which Formats May Be Used To Add A Custom Campaign Parameter To A URL?

  • www.googlemerchandisestore.com/?utm campaign = fallsale
  • www.googlemerchandisestore.com/?utm_campaign=fallsale
  • www.googlemerchandisestore.com/?utm_campaign=fall_sale
  • www.googlemerchandisestore.com/?utm_campaign = fall sale

To Quickly Generate Campaign Tags, What Tool Should Be Used?

  • The Measurement Protocol
  • The Segment Builder
  • The URL Builder
  • The Goal Selector

Which Tags Are Standard Google Analytics Campaign Parameters?

  • utm_adgroup
  • utm_source
  • utm_medium
  • utm_content

Which Three Tags Does Google Analytics Require For Accurate Campaign Tracking?

  • Medium, Source, and Content
  • Medium, Source, and Campaign
  • Campaign, Content, and Term
  • Source, Content, and Term

What Report Should Be Used To Check If Users Are Leaving From Important Pages On Your Website?

  • Landing Pages report
  • All Pages report
  • Exit Pages report
  • Pages report under Events

What Report Lists The Website Pages Where Users First Arrived?

  • Events > Pages
  • All Pages
  • Exit Pages
  • Landing Pages

What Report Can Show How Particular Sections Of Website Content Performed?

  • Location
  • Content Drilldown
  • Frequency and Recency
  • Top Events

Which “Channels” Are Available In The Default Channels Report?

  • Organic Search
  • Device
  • Display
  • Direct

Which “Mediums”? Are Available In Google Analytics?

  • organic
  • cpc
  • mail.google.com
  • referral

Which “Sources”? Are Available In Google Analytics?

  • googlemerchandisestore.com
  • Email
  • Google
  • (direct)

Which Traffic Source Dimensions Does Google Analytics Automatically Capture For Each User Who Comes To Your Site?

  • Source, Keyword, Campaign name
  • Source, Medium, Keyword
  • Source, Medium, Campaign name
  • Medium, Keyword, Campaign name

What Report Shows What Mobile Devices Were Used To View A Website?

  • The Exit Pages report under “Site Content”?
  • The Landing Page report under “Site Content”?
  • The Engagement report under “Behavior”?
  • The Devices report under “Mobile”?

What Report Would Best Help Identify Potential Browser Issues With Website Traffic?

  • The Active Users report
  • The New vs Returning report
  • The Browser & OS report
  • The Source/Medium report

What Setting Must Be Enabled To View Data In Demographics And Interests Reports?

  • Content Grouping
  • Advertising features
  • User permissions on the view
  • In-Page Analytics

When A Dashboard Is Shared, Users Can Edit The Dashboard Configuration.

  • True
  • False

When Selecting “Share Template Link”? In The Dashboard, What Will Be Shared?

  • Dashboard only
  • Data only
  • Dashboard and data
  • Neither dashboard nor data

How Can The Amount Of Data In A Sampled Google Analytics Report Be Increased?

  • Apply additional filters
  • Remove the Secondary Dimension
  • Choose “Faster response”? in the sampling pulldown menu
  • Choose “Greater precision”? in the sampling pulldown men

Which Google Analytics Visualization Compares Report Data To The Website Average?

  • Pivot view
  • Comparison view
  • Performance view
  • Percentage view

What Is A “Secondary Dimension”? In Google Analytics?

  • An additional widget you can add to a dashboard for more specific analysis.
  • An additional metric you can add to a report for more specific analysis.
  • An additional dimension you can add to a report for more specific analysis.
  • A visualization that allows you to understand the impact of your data

What Is A “Metric”? In Google Analytics?

  • A dimension that can help you analyze site performance.
  • The dates in your date range.
  • A segment of data separated out in a report for comparison.
  • The numbers in a data set often paired with dimensions.

What Is A “Dimension”? In Google Analytics?

  • The total amount of revenue a business has made in a given date range.
  • An attribute of a data set that can be organized for better analysis.
  • A comparison of data between two date ranges.
  • A report that offers information about your audience.

What Is The “Bounce Rate”? In Google Analytics?

  • The number of times unique users returned to your website in a given time period
  • The percentage of sessions in which a user exits from your homepage
  • The percentage of total site exits
  • The percentage of visits when a user landed on your website and exited without any interactions

What Does The “Users”? Metric Measure?

  • The total number of visits to your website
  • Users that had at least one session on your site in the given date range
  • Users that landed on the homepage of your website
  • Users who have signed up to an email newsletter on your website

What Feature Would Be Used To Compare Two Date Ranges In A Report?

  • Hourly, Day, Week, Month views in the time graph
  • Real-time reports
  • Date range comparison
  • Account selector

When A Filter Is Applied To A View, What Data Is Affected?

  • Data from before the filter was created
  • Data from after the filter was created
  • All the data available in a view
  • None of the data available in a view

In Which Order Does Google Analytics Filter Data?

  • Alphabetical order by filter name
  • The order in which the filters were last edited
  • The order in which the filters are applied
  • Randomized order

Why Is It Important To Keep One Unfiltered View When Using Filters With Google Analytics?

  • To ensure you can always access the original data
  • In order to configure Goals
  • In order to use a filter for multiple views
  • There is no reason to have an unfiltered view

What Are The Options For Filtering Data In Google Analytics?

  • Exclude data from a view
  • Include data in a view
  • Modify how data appears in your reports
  • All of the abov

A Deleted View Can Be Recovered By Account Administrators Within How Many Days?

  • 35
  • 65
  • 95
  • 125

When A New View Is Created, What Data Will Be Included?

  • Data from before the view was created
  • Data from after the view was created
  • Data from before and after the view was created
  • No data

Where Should The Analytics Tracking Code Be Placed In The HTML Of A Webpage To Collect Data?

  • Immediately after the opening <head> tag of your website
  • Immediately before the closing </head> tag of your website
  • Immediately after the opening <body> tag of your website
  • Immediately before the closing </body> tag of your website

To Use Analytics To Collect Website Data, What Must Be Added To The Website Page HTML?

  • Google campaign parameters
  • Google Analytics terms and conditions
  • Google Analytics tracking code
  • A permissions button

To Locate A Property’s Analytics Tracking Code, Which Sequence Of Steps Should Be Followed?

  • Admin > Tracking Code > Tracking Info
  • Admin > Tracking Info > Tracking Code
  • Reports > Audience > Tracking Code
  • Audience Reports > Settings > Tracking Code

A User With “Edit”? Permissions At The Account Level Will Automatically Have “Edit”? Permissions At Which Other Levels?

  • User
  • Property
  • View
  • Product

Which Represents The Hierarchical Structure Of A Google Analytics Account From Top To Bottom?

  • View > Account > Property
  • Property > Account > View
  • Account > View > Property
  • Account > Property > View

Once Google Analytics Processes Data, It’s Stored In A Database Where It Can’t Be Modified.

  • True
  • False

When Will Google Analytics End A Session By Default?

  • After 30 minutes, regardless of user activity on your website
  • Once the user opens another browser window
  • When a user is inactive on your site for 30 minutes or more or closes a browser window
  • At noon every day

The Analytics Tracking Code Can Collect Which Of The Following?

  • Language the browser is set to
  • Type of browser
  • User’s favorite website
  • Device and operating system

To Collect Data Using Google Analytics, Which Steps Must Be Completed?

  • Install Google Analytics desktop software
  • Create an Analytics account
  • Add Analytics tracking code to each webpage
  • Download the Analytics app

Using Tracking Code, Google Analytics Can Report On Data From Which Systems?

  • E-commerce platforms
  • Mobile Applications
  • Online point-of-sales systems
  • Systems not connected to the Internet

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