Google Campaign Manager Certification Exam Answers 2020

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Table of Contents

New Campaign Manager Certification Exam Answers 2020

The “DCM/DFA Trafficking And Reporting API” Can Directly Accomplish Which Two Tasks? (Select Two)

  • Customize reporting
  • Upload conversions
  • Download data transfer log files
  • Customize verification alerts

Which Conditions Must Be True In Order To Designate An Advertiser As A “Child”?

  • The advertiser doesn’t have any “child” advertisers associated with it
  • The advertiser is part of a subaccount
  • There aren’t any Floodlight activities associated with the “child” advertiser
  • There aren’t any campaigns associated with the “parent” advertiser

What Object In Campaign Manager Is Equivalent To A Creative In Display & Video 360?

  • Placement
  • Campaign
  • Ad
  • Creative

Audience Lists Created In Campaign Manager Can Be Automatically Shared With Which Linked Applications? (Select Three)

  • Search Ads 360
  • Studio
  • Google Ads
  • Display & Video 360

Which Two Methods Measure Impressions Served In A Mobile App? (Select Two)

  • 1×1 impression tracker
  • Mobile tracking ad
  • Serving mobile creative directly through Campaign Manager
  • Click tracker ad

Which Two Features May Be Used To Log Additional Information About A Click? (Select Two)

  • Dynamic targeting keys
  • Landing page URL suffix
  • Image source tags
  • Event tags

Counters And Total Interactions Metrics Are Available For Which Type Of Creatives?

  • Mobile in-app interstials
  • Twitter creatives
  • HTML5 creatives coded in GWD
  • Creatives built in Studio

The Insights Tab In Reporting Shows The View Performance Against Which Three Goals? (Select Three)

  • Viewable CPM
  • Click rate
  • Conversions per impression
  • Cost per activity (CPA)

What Are Two Video Verification Metrics? (Select Two)

  • Video Prominence Score
  • Audio muted at finish
  • Eligible impressions for audio
  • Audio muted at start

When Assets Are Added To An Existing Creative, Where Will These Updates Be Reflected?

  • In the creative preview, but not in currently assigned ads
  • Updates appear as a new creative
  • Within the ads where the creatives are assigned
  • In future ad creative assignments, but not within existing ads

What Action Can Be Taken To Select Which Columns Appear In The Trafficking Interface?

  • Create a new user role
  • Create a custom view
  • Create a new user profile
  • Create a filter

What Must A Floodlight Tag Include To Capture Product Data Alongside A Conversion?

  • An ord value
  • 1×1 tracking pixel
  • Custom Floodlight variable
  • Dynamic pixels

What Ad Setting Ensures A Qualified User Will Always Be Served A City-Targeted Ad First Over A Country-Targeted Ad When Both Ads Are Assigned To The Same Placement?

  • Keyword targeting
  • Frequency cap
  • Dynamic targeting keys
  • Priority

At What Level Can Landing Pages Be Set, So They Are The Same Across Multiple Ads?

  • Creative
  • Placement
  • Account
  • Ad

If A Publisher Serves A Placement Tag After The Campaign End Date, What Ad Will Serve?

  • The default ad
  • Nothing will serve
  • A random ad
  • The backup image

What Level Is Used To Calculate Conversions If The Lookback Window Differs Between Objects?

  • Placement level
  • Account level
  • Campaign level
  • Site level

Agency Admin, Agency Trafficker, And Site Trafficker Are Examples Of What?

  • User profiles
  • User roles
  • Content categories
  • Placement strategies

What Counting Method Tracks The Number Of Sales Made Or Items Purchased?

  • Sales activities
  • Custom Floodlight variables
  • Counter activities
  • Standard counting

What Floodlight Feature Can Be Used To Create A Custom Audience List That Targets Customers Who Purchased A Specific Product Or Service?

  • Dynamic Floodlight tag that sources product or service IDs
  • Sales Floodlight tags that capture revenue
  • Custom 1×1 pixel that fires when the product or service page loads
  • Custom Floodlight variable that captures the product or service ID

What Section Within A Floodlight Activity’s Settings Allows Users To Add Publisher Tracking Tags?

  • Dynamic tags
  • Google Tag Manager
  • Advanced properties
  • Custom Floodlight variables

To Set Ad Status To “Active,” Which Two Objects Must Be Assigned To An Ad?

  • A priority
  • A frequency cap
  • An active creative
  • A placement

Which Two Tabs In Reporting Provide Access To Viewability Data? (Select Two)

  • Report Builder
  • Verification
  • Attribution
  • Summary

What Settings Are Required To Give A User Reporting Access For A Single Advertiser?

  • Create a user role, and assign the advertiser as the sub-account.
  • Schedule a report to be sent to the user, automatically granting them access to that data
  • Create a user profile with a reporting-only user role, and filter for that advertiser
  • Ask the advertiser to send an email to support, granting access to their reporting data

What Are Three Benefits Of Using Internal Redirect Tags? (Select Three)

  • Standardize a counting method with platform publishers
  • Reduce latency on ad-serving
  • Richer domain information in Verification
  • Saves time from having to negotiate deals with the publisher

What Is The More Cost-Effective Way To Restrict Ads Served To A Specific Geographic Region?

  • Geo-targeting managed by the ad server
  • Language targeting managed by the ad server
  • Geo-targeting managed by a publisher or DSP
  • Frequency caps managed the publisher or DSP

Paid Search Dimensions In Report Builder Are Compatible With What Metric?

  • Paid Search Revenue
  • Active View
  • Downloaded impressions
  • Cost Per Click

What Report In Report Builder Shows The Number Of Unique Users Who Have Interacted With Ads?

  • Path to Conversion
  • Cookie Reach Overlap
  • Standard
  • GRP

What Are Two Benefits Of Using The INS Tag? (Select Two)

  • Eliminates the need for publishers to add cache-busters
  • Reduces load latency
  • More robust Verification data
  • Serves ads on browsers that don’t support Javascript

Where In Campaign Manager Can The Site ID(S) Required To Push Placements To Display & Video 360 Be Found?

  • Next to its associated site name within a Campaign
  • In the advertiser’s properties, under Landing Pages
  • In Campaign Manager Account Admin settings
  • In Site Directory under Properties

Which Two Methods Count Impressions On Site-Served Creatives? (Select Two)

  • Tracking Ads
  • Mobile tracking ad
  • Click tracker ad
  • 1×1 impression tracker

What HTML Elements Of A Floodlight Tag’s IFrame Code Identify The Unique Activity?

  • u1 and “fls”
  • 1×1 and “ord”
  • “src” and 1×1
  • “type” and “cat”

Unless Default Ads Are Disabled, What Campaign Trafficking Action Triggers The Automatic Creation Of A Default Ad For Display Placements?

  • Adding an image creative at the campaign level
  • Adding an HTML5 creative at the campaign level
  • Adding a rich media creative at the campaign level
  • Adding an image creative at the advertiser level

What Report Tracks Floodlight Attribution In Reporting?

  • Cookie Reach Overlap
  • Insights
  • Floodlight impressions
  • Path to Conversion

What Floodlight Conversion Counting Method Would Report The First Visit For Each User Within A Given Day?

  • Standard
  • Unique
  • Per session
  • Transactions

Which Three Workflows Can Be Used To Make Bulk Edits? (Select Three)

  • The DCM/DFA Reporting and Trafficking API
  • The Campaign Manager filtered view
  • Campaign spreadsheet upload
  • The Edit Multiple button

What Is The Limit To Retrieve Log Data From A Data Transfer Google Bucket?

  • 1 year
  • 30 days
  • 60 days
  • Unlimited

Where Would Purchased Inventory For A Campaign Be Entered In Campaign Manager?

  • Placements
  • Landing pages
  • Campaigns
  • Floodlight tags

Which Metric Is NOT Available In Data Transfer?

  • % Invalid Clicks
  • Cross-environment conversions
  • Designated Market Area (DMA) ID
  • Active View: % of Completed Impressions Visible

In The Insights Tab In Reporting, Which Two Cards Show A Snapshot Of Performance? (Select Two)

  • Paid Search Ad
  • Creative Type
  • Video Player Size
  • Device Usage

What Account Structure Should Be Used To Share Floodlight Tags And Audience Lists Between Multiple Advertisers?

  • Shared billing profiles
  • An account/advertiser relationship
  • A single Floodlight activity
  • A parent/child relationship

What Action Must Occur For A Team Member To Get Access To Data Transfer Files In Google Cloud Storage?

  • Set up an automated email for the team member to receive daily reports
  • Add the team member’s email to the Google Group associated with the Cloud Storage bucket
  • Associate the team member with a User Profile designated for Google Cloud access
  • Run the script: gs://[bucket_name]/[username]

When Is An Impression Counted In Reporting?

  • As soon as a creative is requested from the publisher
  • After a user’s device indicates that the creative download has begun
  • After the creative is served and viewed on the site
  • After the browser begins loading the webpage

When A “Plan” Is Executed In Planning, What Information Is Pushed To Campaign Manager?

  • A list of placements you intend to purchase and the publishers you’re buying inventory from
  • A dynamic feed that can be quickly implemented into Studio
  • TrueView placements for running on YouTube properties
  • A list of creative specifications for implementing the deals in Display & Video 360

At What Level Can Landing Pages Be Managed Across Campaigns?

  • Advertiser
  • Ad
  • Creative
  • Placement

Which Functionalities Are Available To Manage Conversion Data Using The API? (Select Two)

  • Delete
  • Insert
  • Update
  • Run

What Feature Can Be Used To Combine Log-Level Impression And Click Data For A Custom Reach Analysis?

  • Data Transfer
  • Line item filtering in Studio
  • Attribution conversion segments
  • GRP Insights

When Using A Placement Media Cost Cap, What Will Happen Once The Cap Is Reached?

  • Campaign Manager will stop calculating and reporting Media Cost for the Placement moving forward
  • The placement will be paused until the cap is removed
  • Reports will not reflect the impressions and click metrics
  • Ad-serving fees won’t be charged

When A Top Conversion Paths Report Shows That Most Users Enter The Purchase Cycle With A Rich Media Interaction, What Action Can Be Taken To Optimize The Campaign?

  • Allocate more budget to building better video creatives
  • Target remarketing lists for all image creatives
  • Create a sequential rotation with the Rich Media creative set first
  • Assign the ad’s frequency cap to one impression per day

What Ad Setting Limits The Number Of Times That Ad Can Be Shown To A Particular User?

  • Priority
  • Frequency cap
  • Hard cut-off
  • Impression ratio

What Report Shows How Long It Takes For A Customer To Convert After Interacting With An Ad?

  • First Interaction
  • Path to Conversion
  • Path Length
  • Time Lag

What Timezone Is Used In Data Transfer (DT) Timestamps For Impression And Click Files?

  • Coordinated Universal Time (UTC)
  • The advertiser’s timezone
  • The user’s timezone
  • Eastern Time (ET)

What Data Is Provided In Video Verification?

  • Video player size and viewability
  • Asset and transcoding validation
  • Resolution and bit rate details
  • Information about ads that served on the same page

Cross-Environment Conversion Methodology Takes Into Account What Data Sources?

  • Device types, OS, cookies
  • Cookies, SDKs, audience data
  • Data pools, cookies, audience IDs
  • Resettable device IDs, cookies, anonymized Google sign-ins

What Is Required To Track Mobile App Conversions Using Floodlight Tags?

  • A dynamic publisher pixel implemented in the Floodlight tag
  • An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK
  • A Floodlight tag with the activities set to collect in-app variables, available in DT files
  • A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps

In A Path To Conversion Report, When A User Selects To “Pivot On Interaction Path,” What Are Two Major Differences From The Unpivoted Report? (Select Two)

  • Rows and columns aren’t affected by a pivot, but can only be filtered when unpivoted
  • Each conversion gets its own row with interactions in separate columns
  • Rows and columns are flipped
  • Each interaction gets its own row with interactions spread across rows

In Which Two Tags Can The Keyword Macro (%K) Be Added? (Select Two)

  • Floodlight
  • Tracking Ad
  • Impression Event
  • Placement

What Attribution Model Uses Floodlight Data From Both Attributed And Non-Attributed Conversions?

  • Linear model
  • First Interaction model
  • Data-driven model
  • Time Decay model

What Targeting Rules Display An Ad To Users Who Have Viewed A Product, But Not Purchased It?

  • Positively target all product viewers AND negatively target all product purchasers
  • Positively target all product viewers AND collect purchase IDs using u-variables
  • Positively target all product purchasers AND negatively target all product viewers
  • Negatively target all product purchasers AND collect purchase IDs using u-variables

What Does An “Execution Channel” Represent In The Planning Process?

  • A “channel” created between an advertiser and publisher as soon as the RFP is sent
  • The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed
  • The act of sending an RFP to begin the negotiation process with the publisher
  • An area to enter the user’s objectives, budget, and start and end dates

Which Information Can Be Extracted From The Data In The Verification Tab? (Select Two)

  • Charts showing all of the errors related to visual performance
  • Issues related to content
  • Errors for the ad tag related to implementation issues
  • Conversion and revenue performance

If An Agency Trafficker Can Only See A Subset Of Active Campaigns Within Their Account View, Where Would A Agency Admin Go To Adjust Access To All Campaigns?

  • User profile filters
  • User roles
  • Google account permissions
  • Subaccount access

What Happens When A User Meets The Frequency Cap For An Ad?

  • Another ad or a default ad is served
  • The placement stops serving to that user
  • Ads stop serving to that user
  • Ads serve at a lower CPM

For Floodlight Tags To Properly Attribute In-App Conversions, What Needs To Happen Within The App?

  • A global site tag (gtag.js) must be used
  • The tag needs to be set as INS tag with mobile capacity
  • The tag needs to be assigned an app ID
  • Device ID needs to be passed into the dc_rdid parameter

When Would A VPAID Asset Be Used?

  • When a video ad contains interactive features
  • When VAST is not supported
  • As a backup for a VAST asset
  • For videos served on mobile devices

When The Primary HTML5 Assets Get Delayed, What Will Serve In A User’s Browser As It’s Loading?

  • Default ad
  • Polite load image
  • Backup image
  • .swf file

Where Are Campaign Manager And Display & Video 360 Linked?

  • Advertiser properties
  • Floodlight configuration
  • Admin subaccounts
  • Campaign properties

What Cost Model Only Calculates Cost For Impressions Measured As Viewable By Active View?

  • CPA
  • CPC
  • CPM
  • vCPM

To Link A Display & Video 360 Advertiser, What Initial Step Must Be Taken In Campaign Manager?

  • From Campaign Manager, go to the Google Marketing Platform apps icon and select Display & Video 360
  • Contact support using live chat
  • Add the Display & Video 360 partner ID to the Floodlight configuration as an association
  • Create a new association in the advertiser’s properties and add the Trafficking code

When Dynamic Display Creatives Are Published From Studio, What Creative Type Is Set In Campaign Manager?

  • Image
  • HTML5 banner
  • Custom Display Interstitial
  • Rich Media

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