Twitter Video Ad Badge Assessment Answers 2020

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Table of Contents

Twitter Video Ad Badge Assessment Answers

Which Two Twitter Video Ad Formats Allow Your Message To Be One Of The First Things A Person Sees When They Log On? (Select All That Apply.)

  • First View
  • Promoted Video Carousel
  • Video Website Cards
  • Promoted Trend

What Types Of Events Are Brands Choosing To Highlight When Going Live On Twitter? (Select All That Apply.)

  • Earnings calls
  • Product launches
  • Fashion shows
  • Shareholder proxy votes

What Are The Locations Where You Might See A Promoted Video Served?

  • Within the timeline, on someone’s profile, and at the top of relevant search results pages
  • Only within the timeline
  • On the sidebar of twitter.com, in your Direct Message inbox, and in the Moments section
  • The Trends section, the login screen, and the profile settings pag

What Is One Of The Reasons Brands Are Choosing To Go Live On Twitter?

  • To remarket to their existing customer base
  • To drive increased conversation with their audience
  • To increase their app installs
  • To optimize the existing assets

Twitter In-Stream Video Ads: (Select Two.)

  • Feature professionally produced videos (no user-generated content)
  • Require Tweet copy
  • Are billed only when someone follows your account
  • Offer pre-roll video across 200+ of the top premium publishers within one campaign

What Are The Three Purchasing Options For An In-Stream Video Ad?

  • Nielsen Demo Guaranteed (US only)
  • Fixed Pricing
  • Twitter “Best Price” matching algorithm
  • Through the Auction — Biddable

Which Live Brand Studio Product Offers Live, Real-Time Analytics In Media Studio?

  • Broadcast
  • Both Broadcast and Event Page
  • Neither Broadcast nor Event Page
  • Event Page

When Will People On Twitter Typically See A First View Campaign In Their Timeline?

  • The first time they log in to Twitter across desktop and mobile devices from 12am to 11:59pm the day of the campaign
  • One specific time at the day of the campaign, as chosen by the advertiser
  • Specific times throughout the day of the campaign, as chosen by the advertiser
  • Every time they log in to Twitter across desktop and mobile devices from 12am to 11:59pm the next day of the campaign

Match The Best Practices For Good Creative To The Statements.

  • Videos with a concise message within the first 3 seconds also have 13% higher brand recall and overall view time. (1)
  • The sweet spot for a video ad is about 6 seconds. (3)
  • Include your branding prominently throughout your creative. (2)

What Is A Video Website Card?

  • A type of Promoted Video that includes clickable hashtags that prompt users to Tweet and share a message to their followers
  • A type of Video Website Poll that gathers feedback from people in the form of an opinion card, providing valuable insight into your followers’ opinions
  • A type of Promoted Video where Promoted Tweets use video to capture user attention and drive qualified users to your landing page
  • An In-Stream Video Ad that gathers feedback using an opinion card

What Are The Three Types Of Video Formats You Can Choose For Your Promoted Video Views Campaign?

  • Video, Conversational Video
  • Video, GIF
  • Video, GIF, Conversational Video
  • Video only

True Or False: Promoted Trends Can Be Purchased By Multiple Advertisers Per Geographic Area, Per Day.

  • True
  • False

Video Ads On Twitter Feel More Relevant And Less Intrusive Because:

  • They display only in a creator’s profile page.
  • They only display in the timeline if they are forwarded or liked by someone you follow.
  • They display within the timeline as normal Tweets (although marked as Promoted).
  • They display within the timeline as normal Tweets and are not marked as Promoted.

Match The Following Terms To The Descriptions.

  1. Promoted Video
  2. Video Website Card
  3. Twitter Poll
  4. Conversational Video Ad
  • It moves customers through the funnel toward an end goal, such as a purchase. (2)
  • It enables you to advertise in people’s timelines and promote your brand story to your target audience. (1)
  • It collects feedback and gives people the chance to weigh in on questions. (3)
  • It encourages people to engage with and spread campaign messages. (4)

Which Of The Following Are Best Practices When Creating An In-Stream Video Ad? (Select All That Apply.)

  • Don’t use music because it is distracting.
  • Keep your content short and simple.
  • Brand your video within the first few seconds.
  • Use In-Stream Ads to set up other content.

The Promoted Trend Spotlight Adds A High-Impact, Full-Bleed Media Spotlight Placement At The Top Of The ______.

  • Settings tab
  • In “Mentions” under notifications
  • Explore tab
  • Direct Message inbox

In-Stream Video Sponsorships Can Be Most Effective For Brands Who: (Select Three.)

  • Don’t do or can’t afford traditional TV sponsorships
  • Already sponsor TV programming
  • Want to target a competitor’s TV sponsorship
  • Want to drive traffic or sign-ups on a website

True Or False: Promoted Trend Description Can Be Changed By Advertisers Throughout The Day.

  • False
  • True

True Or False: People On Twitter Are Watching More Than 2 Billion Videos Daily.

  • False
  • True

Which Of The Following Statements About Promoted Trend Spotlight Is Correct?

  • Promoted Trend Spotlight will feature your ad at the top of the Explore tab for 48 hours.
  • The Promoted Trend Spotlight supports 6-second looping GIFs, MP4s, or image assets to go with your Promoted Trend.
  • Promoted Trend Spotlight is another name for Twitter emoji.
  • Promoted Trend Spotlight is best for long-form (5 minutes or longer) video content

Match The Following Combined Takeover Products To Their Potential Impacts.

  1. Promoted Trend + Spotlight
  2. Takeover Ads + Twitter Emoji
  3. First View + Promoted Trend
  • Maximize advertisers’ ability to reach people in the Home timeline and Explore tab. (3)
  • Potentially double ad breakthrough during an upcoming event or launch. (1)
  • Add impact and make your Promoted Trend and Companion Tweets stand out with a customized graphical representation. (2)

True Or False: The Promoted Trend Spotlight Adds A High-Impact, Full-Bleed Media Spotlight Placement In The Trends Section.

  • True
  • False

What Is A Conversational Video Ad?

  • A type of Promoted Video that links directly to a website
  • An In-Stream Video Ad that gathers feedback using an opinion card
  • A type of Promoted Video that includes call-to-action buttons and hashtags prompting people to Tweet and share a message
  • A Conversational Video Ad sends text messages to a mobile phone

Advertisers Should Consider First View When They Want To: (Select All That Apply.)

  • Maximize watch time with a format typically watched longer than other Twitter timeline formats
  • Drive wesbite traffic and lower-funnel objectives
  • Be the first thing people see when they open Twitter, when memory response is highest
  • Drive a higher brand and message recall

In-Stream Video Ads Help Advertisers To: (Select Two.)

  • Build brand relevance by running targeted pre-roll video ads before video content they’re already watching.
  • Showcase longer video > 30 seconds, or share feature-length content with brand followers
  • Generate brand lift with video content
  • Align brand messages with a single publisher

Which Of The Following Safeguards Does Twitter Employ To Protect Brand Safety?

  • Twitter will only run In-Stream Video Ads before one of 200+ brand-safe partners.
  • Twitter uses Twitter Polls to collect user feedback on video inventory.
  • Twitter runs algorithmic and manual checks to ensure ads are not aligned with content that falls outside of brand safety guidelines.
  • Twitter only runs ads on user generated content offering limited brand safety.

Which Statement About First View And Promoted Trend Is True?

  • First View and Promoted Trend may not be purchased together.
  • It is not recommended to use First View and Promoted Trend together.
  • Combining First View and Promoted Trend will reach people either in the Home timeline or the Explore tab, but not both.
  • When paired together, First View and Promoted Trend drive higher key ad metrics.

What Are The Three Key Factors To Maximizing The Effectiveness Of Your Video Ads On Twitter?

  • Branding, video length, strong visuals
  • Use of captions, audio volume, color accuracy
  • Use of influencers, spelling and grammar, video quality
  • Use of large logos, including animals, exporting at a high frame rate

You May Need Twitter’s #Optimization Team When _____. (Select Three.)

  • You’re concerned about the cost of producing mobile-first video content
  • You need a custom animation for an upcoming video campaign
  • You want to optimize assets you already have
  • Your content is underperforming

For Video Tweet Content, Match The Questions To The Ad Component:

  1. What do you want consumers to think?
  2. How do you want them to feel?
  3. What do you want them to do?
  • Link or Hashtag (3)
  • Video (2)
  • Active Statement (1)

Why Should You Work With An Influencer?

  • Influencers only get paid when you sell a product on Twitter.
  • Influencers cost less than hiring a professional actor.
  • An influencer’s authentic voice may help make your brand more relevant.
  • Influencers can often create content faster than brands can.

What Is The Best Tool For Driving Sales That Is Directly Within Your Control?

  • Good creative
  • Ads longer than 6 seconds
  • Twitter copy
  • Brand recognition

Match The Sponsorship Purchase Methods To The Descriptions.

  1. Fixed Rate
  2. Demo Guarantee
  3. Biddable
  • Advertisers are able to bid against other advertisers for ad spots based on a wider range of actions such as impression, video view, or an engagement, where the highest bidder wins the spot. (3)
  • Advertisers pay a predetermined fixed rate for an ad spot. This is a fixed CPM method of purchase. (1)
  • Allows advertisers to verify that their ads are reaching a specific demographic via Nielsen. You are only charged for impressions that serve that specific demographic as verified by Nielsen third-party reporting. (2)

True Or False: You Create A First View Campaign By Starting With The Campaign Objective.

  • False
  • True

Which Type Of In-Stream Video Ad Would You Choose For Your Sponsorship Campaign If You Wanted To Connect With The Audience Of An Awards Show Happening Right Now?

  • Pre-roll before live video
  • Promoted Trend
  • Pre-roll ads on highlight clips
  • Sponsored Moments

Clear Logo Placement Can Positively Impact:

  • The mood of your audience
  • Sales of your products
  • Unaided brand recall
  • The amount of Direct Messages you receive after a campaign

Match The Following Sponsorship Types To The Definitions.

  1. Pre-roll ads before live video
  2. Pre-roll ads on highlight clips
  3. Brand integrations
  4. Sponsored Moments
  • Video ads that run in front of near-live feeds. (2)
  • Content created by a publisher in partnership with an advertiser, which seamlessly integrates the advertiser via logo overlays, brand mentions, sponsored segments, etc. (3)
  • Video ads that run before live feeds. (1)
  • A storytelling format that collects Tweets, videos, images, and more around a single theme with interstitial ads within the experience and branding on the cover image. (4)

In-Stream Video Ads Are:

  • Curated, relevant, engaging, and brand-safe
  • Only shown to people over the age of 18
  • Always longer than 30 seconds and unskippable
  • The best way to take over the Explore tab on Twitter for a day

Creative Matters Because _____.

  • People don’t read the copy on Twitter
  • 47% of sales are attributed directly to creative
  • Ads with better creative are often Retweeted by celebrities
  • You aren’t directly in control of it

Each Promoted Trend Is Made Up Of Which Three Components? (Select Three.)

  • Trend #Hashtag
  • Companion Tweets
  • Trend Description
  • Animated Trend GIF

When Creating Content For First View, You Should: (Select All That Apply.)

  • Convey a key message: The timeline moves fast and people’s attention spans move faster. Successful brands convey their key message quickly.
  • Use extremely loud music: Loud noises attract attention and can help give your ad more views.
  • Keep copy succinct: Short is always sweet. Tweets with under 100 characters drive significantly higher engagement than those over 100.
  • Feature people: Consumers are naturally drawn to human faces. Show people and/or talent in the first few frames to draw people in.

Twitter Polls Are Best Used When Brands Want To ______. (Select Two.)

  • Align with influencers who have controversial opinions
  • Drive conversions on their website
  • Build loyalty by listening to their audience’s opinion
  • Involve their followers in brand or content decisions

When Creating A New In-Stream Video Ad, What Does “Brand Safety” Inside Targeting Criteria Allow You To Do?

  • Exclude content categories and publisher handles you do not want to align with your In-Stream Video Ads
  • Add redaction to your Tweet copy automatically
  • Customize what your audience sees based on their age
  • Filter on demographics

Which Live Brand Studio Product Requires Approval From The Twitter Brand Team?

  • Neither Broadcast nor Event Page
  • Broadcast
  • Event Page
  • Both Broadcast and Event Page

True Or False: Pre-Roll Ads Are Skippable After 6 Seconds.

  • True
  • False

If Your Company Wants To Promote New Running Shoes With Famous Athletes, They Should Choose:

  • Team #Live Brand Studio
  • Team #Influencers
  • Team #BlueBrush
  • Team #Optimization

Twitter’s #BlueBrush Team Can Help When _____. (Select Three.)

  • You need a graphic designer to create original assets for your brand
  • You need help with photography for an upcoming product launch
  • You are looking for staff augmentation
  • You need a custom animation for an upcoming video campaign

First View Campaigns Can Only Be Purchased Through _____.

  • MACT
  • Your Twitter Client Partner
  • Ads Manager
  • Bid

What Can Help Your Audience Make A Connection Within The First Few Seconds Of Watching Your Video?

  • Showing people or talent at the start of the video
  • Using nothing but text in the first few seconds
  • Not including your logo immediately
  • Adding music that reminds them of their childhood

What Are The Three Bid Units Available When Creating A Promoted Video Views Campaign?

  • 2s/50% video view, 3s/100% video view, 6s video view
  • 3s/100% video view, 10s/100% video view, 30s/50% video view
  • 6s video view is the only bid unit for Promoted Video View campaigns
  • 3s/100% video view is the only bid unit for Promoted Video View campaigns

Which Of These Statements Best Describe First View? (Select All That Apply.)

  • It is best suited for lower-funnel campaign objectives.
  • It provides a single-day (24-hour) “mass awareness” package of Twitter’s most valuable video impressions.
  • It can only be purchased by one advertiser per day, per geography.
  • It includes a Twitter Brand Survey.

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