Woorank Certification Exam Answers 2020

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Table of Contents

Woorank Certification Exam Answers

Affiliate Marketing Is:

  • A form of CPC that is commonly used by large businesses
  • A form of PPC commonly used by small businesses
  • A revenue model where website owners earn money by sending visitors to a third party website
  • A revenue model where traffic is generated through social media

Google’s ‘Search Analytics’ Allows Users To Track And Filter Clicks, Impressions, Clickthroughrate & Positions, Using Data From The Last 3 Months.

  • True
  • False

The ALT Attrubute Is:

  • The alternate name for the meta title
  • A Meta tag that highlights an alternate page
  • A Meta tag used to specify the anchor text
  • Used to describe an image

Evergreen Content Has A Short Shelf Life (Such As News Articles).

  • True
  • False

Backlinks From Social Media Channels Offer A Good Source Of Link Juice.

  • False
  • True

The Google Pigeon Update Mainly Affects:

  • Video Search
  • Image Search
  • Local Search
  • International Search

The Hreflang Tag Is Used To:

  • Allow Google to offer the auto-translate option to visitors in order to reach new visitors based on the selected languages
  • Provide search engines with other versions of a URL to allow them to serve the correct page to their users based on language
  • Specify the location on a page to target users in a specific country
  • Allow the search engines to detect which language is being used

Bounce Rate Is The Percentage Of Visitors To A Site Who Leave After Only Viewing A Single Page.

  • False
  • True

Which Of These Is NOT Considered As Duplicate Content:

  • Printer-only versions of web pages
  • Content from another page that is hidden behind an image
  • Content within or across domains that completely match, deliberately created to manipulate search engines
  • Content published in a printed magazine as well as on a webpage

Which Of These Is NOT A Google Recognized Search Operator?

  • cache
  • site
  • related
  • similar

The Meta Keywords Tag Is Used By Google As A Ranking Signal.

  • True
  • False

Which Of The Following Is Used To Highlight A Preferred Page, When Other Versions Of The Page May Also Exist?

  • Canonical tag
  • Follow tag
  • Nofollow tag
  • Noindex tag

Which Of The Following Tools Can Be Used To Extract Estimated Keyword Volumes Associated With Search Terms In Google?

  • Google Tag Manager
  • Google Trends
  • Google Alerts
  • Google Keyword Planner

It Is A Best Practice To Block Javascript And CSS In The Robots.Txt File.

  • True
  • False

To Be Considered Mobile-Friendly, A Website Should Have:

  • A mobile redirection
  • A mobile CSS AND a mobile Redirection
  • A mobile CSS OR a mobile Redirection
  • A mobile CSS

Utm_medium And Utm_term Are URL Parameters That Are Both Required For Campaign Tracking.

  • False
  • True

How Can A Company Create A Forum For Dialogue On LinkedIn?

  • Post updates to the company status
  • Post comments on competitors’ pages
  • Use of Groups
  • Change the company profile regularly

Which One Of The Below Statements Is False?

  • Broken links are bad for usability but don’t affect SEO
  • Broken links have a bad effect on SEO
  • Broken links send users to non-existing web pages
  • Broken links are bad for usability and reputation

Which Of The Following Can Be Used To Handle Duplicate Content?

  • Header tags
  • Hashtags
  • Canonical tags
  • Parameters

Flash Content Is Known For Being Easily Indexed By Search Engines.

  • True
  • False

How Might Google Make Webmasters Aware Of A Manual Penalty Applied To Their Website?

  • Google never confirms manual penalties
  • Via their Google Search Console account
  • Via their Google AdWords account
  • Via their Google Analytics account

According To SEO Best Practice, What Is The Maximum Number Of H1 Tags A Page Should Have?

  • 2
  • 3
  • There is no limit – H1 tags are used for formatting purposes
  • 1

How Do You Check Google’s Cache Of A Page?

  • Using Google Analytics reports
  • Checking the HTML of a page
  • Using the cache: search operator
  • Navigating to the page from Google Search

When The URL Of A Page Is Changed, It’s Usually Best Practice To:

  • Add a 302 redirect to the new location and update inbound links
  • Do nothing – Google will find the new page and remove the old page from its index
  • Keep both the old and new URL live until Google discovers the new URL
  • Add a 301 redirect to the new location and update inbound links

If No Title Tag And/Or Meta Description Is Specified For Webpage, Google Will Generate One Automatically Using The Content On The Page.

  • False
  • True

How Can A User Track Activity From Their Own Internal Search On Their Websites?

  • Setting up ‘Site Search’ in Google Search Console
  • Using a Heat Map tool
  • Setting up ‘Site Search’ in Google Analytics
  • This is not possible

The Sample Size In Google Analytics Can Be Adjusted By:

  • Adjusting a control in the reporting interface
  • All of these actions will adjust the sample size
  • Adding an instruction to the robots.txt file
  • Using the ‘Filters’ settings

CTR Is Calculated By The Below Formula:

  • clicks/impressions
  • (clicks/impressions)*10
  • (clicks*impressions)/10
  • (clicks*impressions)/100

In Email Marketing, The Abbreviation UCE Stands For:

  • Unsolicited communication via email
  • Unwanted commercial email
  • Uncommon communication email
  • Unsolicited commercial ema

Which Of The Following Animals Is Associated With Google’s Algorithm Used To Target Sites With Large Amounts Of Thin Content?

  • Penguin
  • Hummingbird
  • Panda
  • Pigeon

An XML Sitemap Is:

  • A text file used to instruct robots which pages they can crawl and index
  • A file used to associate the Search console account with a domain
  • A webpage that provides the hierarchy of all pages with links help users navigate a website
  • A file that lists all of your web pages along with details of how often they are updated

The Meta Description Can Help To:

  • Add comments to the HTML
  • Increase Click-Through-Rate
  • Describe an image
  • Improve rankings

Anchor Text Is The Name Given To The Snippet Of Content Used To Promote Pages In The Search Results.

  • True
  • False

Which Of The Following Redirects Has The ‘See Other’ Response?

  • 307
  • 301
  • 302
  • 303

Which Of The Following Characters Should Be Used To Separate Words In URLs?

  • Colon
  • Pipe
  • Underscore
  • Hyphen

Which Of The Following Tools Can Be Used To Identify Mobile Optimization Issues?

  • Google’s Dynamic Serving Tool
  • Google Mobile Console
  • Google Play
  • Google Mobile-Friendly Test

Google Search Console’s ‘Search Analytics’ Allows Users To Track And Filter Clicks, Impressions, CTR & Positions, Using Data From The Last 16 Months.

  • True
  • False

The Alt Attribute Is:

  • A Meta tag that highlights an alternate page
  • A Meta tag used to specify the anchor text
  • An image attribute that describes the image
  • The alternate name for the meta title

In Digital Marketing, What Does UX Stand For?

  • User Extension
  • User Experience
  • Universal Experience
  • Unidentified Extract

Evergreen Content Has A Short Shelf Life, Like A News Article.

  • False
  • True

Which Of The Following Is Against Google’s Guidelines?

  • Addind links to other sites that pass link juice
  • Paying for links that include the nofollow tag
  • Paying for links to benefit from link juice
  • Adding links from directories

Which Of The Following Redirects Should Be Used When Perminantly Redirecting The Location Of One URL To Another?

  • 302
  • 301
  • 307
  • 303

Which Of The Following Tools Is Not Used For Backlink Analysis?

  • Google Analytics
  • ahrefs
  • Majestic
  • Google Search Console

Which Of The Following Is The Most Important For On-Page SEO?

  • H1 tag
  • Title tag
  • Alt attribute
  • Keywords tag

In Google Analytics, The Value (Not Set) Appears For The Selected Dimension When No Source Filters Have Been Applied To The Property View.

  • False
  • True

What Is NOT A Benefit Of Local SEO?

  • Your listing appearing in Google Shopping results
  • Your listing appearing higher in the results for related searches from users searching in your target location
  • Your listing appearing in Google Maps
  • Your listing appearing in the local pack results

Google Analytics Tracking Code Should Be Inserted:

  • Just before the closing ‘body’ tag
  • Just after the opening ‘body’ tag
  • Just after the opening ‘head’ tag
  • Just before the closing ‘head’ tag

1% CTR Means That For Every 100 Impressions There Are 10 Clicks

  • True
  • False

In PPC The Advertiser Pays For:

  • Clicks on their ads
  • Impression on their ads
  • Brand visibility
  • The link juice acquired from the link

Pages Created Automatically From Searches Carried Out On Your Website Provide A Good Method For Building User Generated Content To Target New Keywords.

  • FALSE
  • TRUE

Which Of The Following Is Required Based On Google’s Recommendations For A Mobile-Friendly Website?

  • Google Voice intergration
  • Mobile Viewport
  • Mobile App
  • Contact number

A Deep Link Is:

  • A link with formatted anchor text (bold, italic)
  • A link to a webpage that is not the homepage
  • A homepage link to an external high authority source
  • A link to a third party site

Google Analytics Is Capable Of Tracking User Activity On Any Digitally Connected Device.

  • TRUE
  • FALSE

Why Should The Alt Attribute Be Included When Adding Images?

  • To provide search engines with details of images
  • To allow details of images to be picked up by screenreaders
  • To prevent other websites from using images without concent
  • To show alternative images in a series of similar images

An XML Sitemap Can Be Tested & Submitted To Google Using Google Search Console.

  • False
  • True

Which Of The Following Error Codes Is Used When The Requested Resource Has Been Permanently Removed?

  • 406
  • 410
  • 400
  • 404

What Type Of Tool Would Be Best For Tracking How Users Are Engaging With Your Web Pages?

  • Page crawling tool
  • Heatmap tool
  • HTML parsing tool
  • Screencast tool

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