YouTube Creative Essentials Assessment Answers 2020

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Table of Contents

YouTube Creative Essentials Assessment Answers

Which Report Provides Insight Into The Many Ways Viewers Find Videos?

  • Traffic sources report
  • Demographics report
  • Analytics report
  • Audience report

How Can You Validate A Specific Assumption About Your Audience?

  • Review YouTube Analytics watchtime report
  • Run a Google Survey
  • Explore Think with Google articles
  • Dive into Google Trends

Which Report Shows How Long A Video Keeps Its Audience?

  • Demographics report
  • Watch time report
  • Audience retention report
  • Audience report

Which Report Shows How Long A Video Was Watched In Aggregate?

  • Audience report
  • Watch time report
  • Analytics report
  • Audience retention report

In The “Tease, Amplify, Echo” Approach, What Role Does A Piece Of Long-Form Content Serve?

  • Segmenting your story
  • Teasing your audience
  • Echoing your message
  • Amplifying your message

To Validate A Campaign Idea, Which Tool Can Be Used To Explore Popular Search Queries?

  • Google Trends
  • Google Surveys
  • Think with Google
  • Google Signals

Which Targeting Type Can Help Your Client Reach Consumers Who Frequent Department Stores?

  • Custom affinity audiences
  • In-market audiences
  • Consumer patterns
  • Life Events

Which Is A Best Practice For Creating Effective Bumper Ads? (Duplicate 2)

  • Don’t include branding
  • Cut down your :30 TV spot
  • Build a single Bumper ad to convey your entire message
  • Focus on a single product, feature, or brand message

Which Is A Best Practice For Creating Effective Bumper Ads? (Duplicate 1)

  • Don’t include branding
  • Cut down your :30 TV spot
  • Budget time to establish the ad—and stick the landing
  • Do not include sound

Your Client Is An Online Car Marketplace. Which Targeting Type Can Help Your Client’s Campaign Reach People In The Car Buying Process?

  • In-market audiences
  • Custom affinity audiences
  • Life Events
  • Consumer patterns

Which Demonstrates The “Direct” Principle In The ABCDs?

  • Include brand or product name in voiceover
  • Consider quick cuts to keep the energy up
  • Frontload the story arc
  • Use YouTube’s interactive platform features to invite viewers to visit your website, watch another video, or subscribe to your channel

Which Demonstrates The “Brand” Principle In The ABCDs? (Duplicate 2)

  • Focus on framing
  • Include a call to action (CTA)
  • Frontload the story arc
  • Use natural, on-product integrations versus using forced logos or supers

Which Demonstrates The “Brand” Principle In The ABCDs? (Duplicate 1)

  • Using tightly cropped shots of key people or products
  • Integrate your brand in natural usage in the first five seconds
  • Use friendly, relatable, and recognizable people
  • Include a call to action (CTA)

What Can Brand Lift Measure?

  • View-through rate, watch time and drop-off percentage
  • Impressions, clicks and reach
  • Whichever metrics matter to your client
  • Brand awareness, ad recall and consideration

According To Deloitte’s Digital Democracy Survey, Approximately How Many Millennials And Gen Zers Are Bingeing Content Weekly.?

  • 25%
  • 70%
  • 10%
  • 40%

Which YouTube Storytelling Technique Describes When A Video Ad Changes Based On Viewers’ Behavior?

  • The follow-up
  • Tease, amplify, echo
  • The mini-series
  • The direct shot

Which Story Arc Can Be The Most Impactful On YouTube?

  • A traditional story arc works best on YouTube – what works on TV, works on YouTube
  • An attention-grabbing opening and quick pacing
  • A shot of your brand up-front, then telling your story
  • A lead-in, build, big reveal, and offer

How Can You Produce Video Ads To Perform Well On YouTube?

  • Frame tightly and pace moderately
  • Frame widely and pace moderately
  • Frame widely and pace quickly
  • Frame tightly and pace quickly

Which Demonstrates The “Attract” Principle In The ABCDs?

  • Have talent speak directly to camera
  • Build suspense by keeping the viewer in the dark until the end of the video ad
  • Show familiar faces at the beginning of your video
  • Show the brand in natural usage

According To Ipsos Eye-Tracking Research, Approximately How Much TV Advertising Goes Unseen?

  • 25%
  • 55%
  • 40%
  • 70%

How Have Bumper Ads Performed In Google-Run Studies?

  • They are effective in increasing ad recall only when consumers see multiple bumpers
  • They are effective on their own at driving ad recall and brand lift
  • They are less effective than longer form ads on YouTube
  • They reach the same people as TrueView campaigns

Your Client’s Main Goal Is To Drive Ad Recall. Which Creative Consideration For Bumper Ads Supports These Goals?

  • Brand toward the end of the ad
  • Moderate pacing–not too fast and not too slow
  • Include supers and voiceovers to reinforce your brand
  • Break the fourth wall–include a familiar face speaking directly to the camera

Which Demonstrates The “Connect” Principle In The ABCDs? (Duplicate 2)

  • Include a call to action (CTA)
  • Speak directly to viewers by breaking the fourth wall
  • Frontload the story arc
  • Integrate your brand in natural usage in the first five seconds

Which Demonstrates The “Connect” Principle In The ABCDs? (Duplicate 1)

  • Include a call to action (CTA)
  • Include brand or product name in voiceover
  • Frontload the story arc
  • Make the audience laugh

How Can You Create Video Ads To Maximize Effectiveness On YouTube?

  • Cut your TV spot into :30 and :15 video ads
  • Build from the ground up rather than modifying your TV spot
  • Repurpose your TV spots on YouTube – it’s all video
  • Rebuild your TV spots into :30, :15 and :06 video ads

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